- Country: Australia
- Year: 2008
- Client: Oxfam Australia
Oxfam Australia is a development organisation that promotes social justice and fights poverty by working with communities around the world. They provide people with the skills and resources to help them create their own solutions to poverty.
When working together with Edelman Public Relations, the PR agency provided pro-bono support to Oxfam. I supported this work by assisting the coordination of an online social media campaign (focus on creating and establishing social network, raise awareness for campaign, interact with social network, coordinate the implementation of different communication tools, campaign monitoring, evaluation) and by holding web 2.0 education courses for Australian campaigners.