Project info

I worked for one year as a marketing assistant for Lufthansa German Airlines in San Francisco, USA. I was responsible for

- US West Coast marketing

- Planning of 2008 marketing strategy – Creating communication pieces, including flyers (aim of example: push Portland-India routes),boards (board was used at a customer event), presentations, giveaways creation and e-announcements

- Writing articles for newsletter

- Niche marketing, especially targeting Indian market

- Event organisation, like CSR events

- Market potential analyses